北师大IP形象设计——鹤知晓
Theme IP Design for Beijing Normal University —— He Zhixiao
服务设计 | IP形象设计
Service Design | IP Design
本作品以北京师范大学校园文化与品牌精神为核心，提炼校内代表性意象“鹤”进行IP设计，塑造出主题形象“鹤知晓”。形象结合仙鹤的高雅、智慧与灵动特质，并融入北师大校色与现代卡通语言，展现学校深厚的人文底蕴、教育理想与时代活力，旨在打造兼具辨识度、传播性与情感价值的校园文化IP。
This project centers on the campus culture and brand identity of Beijing Normal University, transforming the crane, a representative campus symbol, into the IP character “He Zhixiao.” Combining the crane’s elegance, wisdom, and vitality with BNU’s signature colors and a modern cartoon style, the design reflects the university’s humanistic spirit, educational ideals, and youthful energy, creating a distinctive, communicative, and emotionally engaging campus IP image.
