北京“兔儿爷”文创设计
Taking the Cultural and Creative Design of Beijing Rabbit Master
服务设计 | 服务系统设计
Service Design | Service System Design
研究以非遗文创产品服务系统为核心，结合产品服务系统理论，提出文化传承、灵活共融和传播价值三大设计原则。通过市场调研和用户分析，构建非遗文创设计策略模型，并以北京"兔儿爷"为案例开展实践，将传统文化与现代美学融合，设计“兔耶耶&虎威威”IP形象及系列产品，期望通过系统性服务设计提升非遗文化传播效能。
The research focuses on an intangible cultural heritage (ICH) creative product-service system, integrating product-service system (PSS) theory to propose three key design principles: cultural continuity, adaptive integration, and communicative value. Through market research and user analysis, a strategic design model for ICH creative products was developed. Using Beijing's traditional "Tu'er Ye" (Rabbit Deity) as a case study, the project combines traditional cultural elements with contemporary aesthetics to create the "Yeye Rabbit & Weiwei Tiger" IP characters and derivative product series. This systematic service design approach aims to enhance the dissemination effectiveness of ICH.
